• January 29, 2016

VisualDNA Partners with Crosswise

VisualDNA has incorporated Crosswise's cross-device mapping data into its personality-tailored audiences. By expanding its audience data across multiple devices, VisualDNA allows clients to reach their desired audiences much more effectively.

Device Map by Crosswise identifies which devices are being used by individual consumers. Anonymously identifying these connections from among billions of devices allows companies to shift their advertising, retargeting, content personalization, and marketing analytics from being device-focused to being person-focused.

VisualDNA uses patented visual personality profile tests with predictive analytics across 500 million global digital profiles. This enables understanding of audiences across display, video, search, CRM, and Web site optimization in both desktop and mobile environments. The integration of Crosswise's device map means that advertisers can consistently target VisualDNA's demographic, interest, intent, and psychographic segments across of all of a consumer's devices.

"Adding cross-device data to our segments immediately and dramatically expands the ability of agencies and brands to pinpoint their most relevant customers, regardless of which device they are using at any point in time," said Raj Dhanda, vice president of global strategy at VisualDNA, in a statement. "We chose Crosswise to be our cross-device data provider because of the high quality of their data and the fact that they are a pure-play data provider, without any media services bias. Working closely with their highly professional team has been a pleasure, and we expect a long and fruitful relationship."

"We are very pleased that a leading global data company such as VisualDNA has selected Crosswise to fuel their move to cross-device audience expansion," said Steven Glanz, co-founder and CEO of Crosswise, in a statement. "By providing marketers with equal reach into their audiences' desktop and mobile browsers as well as their mobile apps, VisualDNA's unique segmentation will now help brands forge even deeper content-relevant relationships with their audiences."

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