UserTesting Adds Customized AI-Powered Insights

UserTesting, a provider of video-based human insight, has added features as part of its quarterly product release, allowing companies to identify and customize findings using their own corporate terminology. UserTesting also rolled out usage management for workspaces to help companies plan and share testing capacity across the entire organization, and for teams that want to capture feedback from their Fuel Cycle community members, UserTesting now lets users launch tests to these audiences directly from the UserTesting Human Insight Platform.

UserTesting's insight customization allows customers to provide feedback on auto-generated, intelligent insights by adding their own custom terminology. These insights are powered by machine learning and help surface intent, sentiment, keywords, and other key moments in a video. Customization is persistent and applied to future tests on similar experiences.

UserTesting has expanded the ability for companies to access their own customer communities with a new Fuel Cycle integration. This integration allows companies to reach and get feedback from customers who are already established via Fuel Cycle communities. Users can distribute tests from the UserTesting Human Insight Platform directly to Fuel Cycle community members.

With usage management for workspaces, organizations can manage testing capacity across their enterprise, expand the use of the UserTesting Human Insight Platform into new departments, groups, and lines of business, and manage testing capacity.

"UserTesting is continuously innovating its overall platform experience to bring greater efficiencies to how organizations collect, access, and take action on customer insights," said Kaj van de Loo, chief technology officer of UserTesting, in a statement. "The easier we can make it for organizations to capture these types of insights, the greater the customer intuition they can build. And it's those companies that understand what is driving their customers' behaviors that will be the market leaders."