• November 7, 2016

Undertone Launches the Expandable Teaser Ad Format

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Undertone a division of Perion Network that provides digital advertising solutions, today launched the Expandable Teaser ad format following successful beta testing with clients like BMW and Major League Soccer.

The cross-screen format helps companies grab attention and drive engagement by enabling consumers to control the advertising experience. Built to be mobile-first but available across devices, the Expandable Teaser format animates teaser ads above the content of websites, expanding when clicked by consumers. A content overlay then appears on the page.

"The launch of Expandable Teaser ads continues the evolution and broadening of Undertone's product portfolio," said Undertone President Rob Schwartz in a statement. "With this new format, consumers have more control of the engaging and interactive features that connect them with the advertising experience. Brands like BMW now have more ways to attract consumers utilizing the stunning creative, innovative formats, and great service they have come to know and love from Undertone."

The Expandable Teaser format is also aligned with the Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab) LEAN Principles.

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