TripFlock CRM Launches Social Media Tools

TripFlock has added social media management tools to the latest version of its CRM solution for travel and hospitality companies.

With the release of the latest CRM version, TripFlock is streamlining the process of drafting, publishing, sharing, and monitoring social content. These new tools also provide a seamless way for travel and hospitality companies to target, engage, and communicate with customers on their preferred social media channels.

"A review of existing industry specific CRM solutions found a true lack of social media capabilities. Many of these legacy solutions are built on 10-year-old technology and are unable to meet the needs of today's travel businesses," said Bill Almonte, president and CEO of TripFlock, in a statement. "The TripFlock team set out to create tools that would help our customers grow their social media presence. They are looking for easy-to-use and cost-effective ways to engage on social media."

The TripFlock CRM social media tools include the following:

• Tools to create and edit social content;
• Tools to sahare blog posts, deals, links, photos, and videos;
• Facebook and Twitter integrations;
• Automatic lead capture; and
• Reports and analytics.

Upcoming versions of the TripFlock CRM social media tools will offer additional social networks, enhanced analytics. and the ability to reply to social messages within a unified inbox.

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