The Logit Group Partners with Data Quality Co-op

The Logit Group, a market research company, has partnered with Data Quality Co-op (DQC), an independent data quality clearinghouse, integrating DQC's respondent-level quality signals into Logit's Calibr8 data quality and survey fraud detection platform, adding information from across the research ecosystem to support Logit's ongoing assessment of survey data quality.

Calibr8 combines infrastructure, device, behavioral, response-content, and AI-powered checks to help identify potential fraud and low-quality survey participation. The addition of DQC's respondent-level quality signals provides further context for evaluating respondents and assessing potential data quality risks.

"Data quality is a challenge the research industry needs to address collaboratively. By integrating DQC's respondent-level quality signals into Calibr8, we're combining our existing quality capabilities with additional intelligence from across the research ecosystem. This partnership reflects our commitment to practical innovation and to continually strengthening how we assess survey data quality," said Steve Male, chief innovation officer of The Logit Group, in a statement.