Tata Launches Connected Intelligence Platform
Tata Consultancy Services' Digital Software & Solutions Group has introduced Connected Intelligence Platform (CIP) analytics software to help companies deliver customer experiences driven by insights from the physical and digital worlds and interactions with other companies.
TCS's CIP connects diverse real-time sources of data from the Internet of Things, customer records, physical stores and branches, and unstructured data, forming it into Connected Consumer Intelligence. It is based on the big data analytics foundation in TCS's Customer Intelligence & Insights software and TCS's Intelligent Urban Exchange smart cities software.
"Almost overnight, the customer experience has morphed into a virtuous cycle of escalating consumer expectations," said Seeta Hariharan, general manager and group head of TCS Digital Software & Solutions Group, in a statement. "Each time a consumer has a great experience, it immediately sets the bar higher for the next brand they interact with. Now that the Internet of Things provides elusive real-time context, companies can integrate all kinds of data insights around the connected consumer.">