• March 9, 2015

SugarCRM Purchases Stitch

SugarCRM has acquired Stitch, a developer of personal assistant technologies for mobile users. Financial terms of the deal were not disclosed.

San Francisco-based Stitch has developed technologies that make personalized recommendations to users based on integrated analysis of data in email, calendar, and customer relationship management (CRM) systems. Stitch replicates the functions of a real-life assistant by learning how people interact and making timely, relevant suggestions through a mobile app.

Future releases of Sugar will be enhanced with Stitch capabilities.

"We've made Sugar an indispensable tool for customer-facing employees," said Larry Augustin, SugarCRM's CEO, in a statement. "Sugar gives them the right information, when they need it, even before they ask. Incorporating Stitch will make Sugar an even smarter, better-informed customer relationship management system and put information at mobile users fingertips no matter where they are."

"We're very excited to be part of the SugarCRM family," said Jason McDowall, co-founder and head of product at Stitch, in a statement. "We're proud of the work we've done, applying intelligence at the intersection of CRM, email, and calendar data to make people more productive. We share the same vision as SugarCRM, and by combining our teams, we're uniquely positioned to help shape the future of customer relationship management."


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