Stravito Partners with Langston

Stravito, a customer intelligence platform provider, and The Langston Co, a consumer insights and strategy firm, have partnered to help companies interact with their core audiences through research-backed Stravito AI Personas so they can explore what motivates customers and how they might respond to new ideas.

Stravito AI Personas turn consumer research into interactive profiles that teams can question, explore, and pressure-test ideas with in real time. Through the partnership, Stravito AI Personas can now be powered by Langston's Life Lenses, a validated universal segmentation of the motivations driving consumer behavior, which the two companies will jointly market and co-sell.

Langston's Life Lenses comprises 24 research-backed segments based on the core human motivations that shape how people think, behave, and make decisions. It reflects the multidimensional nature of consumers and connects those motivations to how they spend their time, thoughts, and money.

"We care deeply about the craft of research, and that belief shapes everything we do at Langston," said Spencer Imel, partner and co-founder of Langston, in a statement. "We believe insights are only as strong as the data, methodology, and human expertise behind them. Stravito's commitment to transparency and trustworthy AI made this partnership a natural fit. Together, we can bring Life Lenses to life in a way teams can interact with, explore and use to make more informed decisions."

Companies can use Stravito AI Personas with their own segmentation research or explore selected Life Lenses segments. Teams can interact with these personas in natural language to explore perspectives, ask follow-up questions, and pressure-test ideas with responses grounded in the research behind each persona.

"Consumer research creates the most value when people can actually engage with it and apply it to the decisions in front of them," said Thor Olof Philogène, founder and CEO of Stravito, in a statement. "Adding Life Lenses to AI Personas gives brands another strong foundation to build from and understand what truly drives their audiences."