Stravito Launches AI Persona Builder

Stravito, a customer intelligence platform provider, today introduced AI Persona Builder, a tool that turns companies' research into interactive artificial intelligence personas in minutes, with every claim traceable to the research behind it.

Marketing and insights teams can interview the personas and test campaigns, products, and strategic ideas against them. Built on Stravito's Glass Box AI principles, Stravito AI Persona Builder creates AI personas from companies' own research and shows its work. Each trait is scored against that research, linked to its exact source, and flagged as contested when sources disagree. Where the research doesn't cover something, the persona says so rather than inventing an answer.

AI Persona Builder creates each persona with two specialized agents. The first agent acts as a senior consumer insights expert, reading every document and writing a detailed, evidence-cited profile. The second agent restructures that prose into clean trait cards, while being forbidden from adding, removing, merging, or re-scoring any of that output.

Users build them through a short guided flow: define who the persona represents and attach the research, generate the profile with the agents, then review and refine it before publishing. Once live, the persona can be interviewed and tested against ideas instantly, with everyone who uses it able to see the research.

"As AI personas become more prevalent across marketing and insights teams, companies need to know whether they can rely on them. That's why we built AI Persona Builder to be a glass box, not a black box," said Thor Olof Philogène, founder and CEO of Stravito, in a statement. "You can see the research behind every answer, how strongly it's backed, and where it leaves room for interpretation. That transparency is what turns an AI persona into a decision-support resource teams can actually trust, whether they're briefing creatives, pressure-testing packaging redesigns, or planning a new launch."