StackAdapt Integrates with Oracle Moat
StackAdapt, providers of a self-serve programmatic advertising platform, is the first demand-side platform (DSP) to integrate Oracle Moat Measuremen's new Moat Outcomes API into its offering.
This API integration allows StackAdapt to provide its mid-market retail and consumer packaged goods customers access to real-time measurement and attribution metrics.
The Oracle Moat Outcomes API expands Oracle's inflight measurement capabilities, allowing users to access measurement results in whatever format fits their business needs via the Oracle Moat Outcomes user interface or pull results directly into their data dashboards.
StackAdapt clients who run Oracle Moat Outcomes measurement studies receive inflight results and a comprehensive wrap-up report within two weeks of campaign completion.
"This first-to-market integration with the Oracle Moat Outcomes API helps our retail and CPG clients unlock more in-depth measurement analysis that can be optimized directly within the StackAdapt platform. We strive to continually add to our combinations of data to further enhance our in-platform capabilities and features. Oracle Moat Outcomes gives our clients more transparency into attribution and measurement information in real time and in a uniform manner," said Michael Shang, vice president of partnerships and business solutions at StackAdapt, in a statement.
"StackAdapt's integration of the Oracle Moat Outcomes API highlights the company's dedication to helping ensure mid-market brands have easy access to enterprise-strength solutions and services," said Laura Neely, director of product management at Oracle Advertising, in a statement. "We are proud to acknowledge StackAdapt as the first DSP to leverage the Oracle Moat Outcomes API, and we're excited to see the advantages StackAdapt's retail and CPG customers enjoy as they tap into enhanced analytics to drive the best marketing outcomes for their brands."
Performance marketing agency Vue Digital is one StackAdapt customer leveraging the new measurement metrics across its client base.
"Oracle Moat Outcomes within the StackAdapt platform empowers our team with real-time attribution reporting into online and offline sales. Accessing these insights seamlessly in the StackAdapt x Moat dashboard, we can optimize multichannel campaigns and increase the return for our roster of innovative CPG and retail brands," said Kelly Weber, paid media manager at Vue Digital, in a statement.
Frameplay Collaborates with Oracle Moat
Frameplay and Oracle Moat together are providing companies with an in-game advertising and measurement solution.
StackAdapt Launches Forecasting
StackAdapt has added a Forecasting tool on its programmatic platform to help media buyers plan for performance prior to campaign launch.
StackAdapt Expands into Outdoor Advertising
StackAdapt is offering digital out-of-home advertising through partner Vistar Media.
StackAdapt Adds Foot Traffic and Targeting Solutions through Adsquare
StackAdapt has expanded its partnership with Adsquare to offer a global footfall attribution solution and niche audience targeting capabilities at scale.