• March 4, 2015

Sprinklr Launches Content Lifecycle Management Suite

Sprinklr has expanded its technology to include a comprehensive content marketing suite called Content Lifecycle Management.

Sprinklr's Content Lifecycle Management suite enables brands to manage every aspect of the content development process on one platform, at scale.

Included in the suite are the following:

  • Campaign briefs: Using flexible templates for teams to develop and disseminate content goals, brand and campaign guidelines, and action plans to relevant internal departments and agencies.
  • Real-time trend analysis: Infusing real-time Twitter trends and historical data, combined with brand social performance analytics, to enhance content relevancy.
  • Content planning dashboards: Building on inspiration and goals from the campaign brief in one shared, comprehensive, action-oriented space.

"Enterprise content production is growing at a rate of 200 percent annually," said Ragy Thomas, CEO and founder of Sprinklr, in a statement. "With Sprinklr, global brands now have the software to strategically manage the entire content lifecycle and create targeted, relevant, and on-brand content that produces higher-quality customer experiences and drives engagement."

According to Thomas, 70 percent of marketers lack a consistent or integrated content marketing strategy.

"With Sprinklr's integrated technology, global brands can now rapidly develop and collaborate in a unified environment to create relevant, on-brand content for brands' passionate community of fans, elevating content production quality and enabling them to act strategically and effectively in real time," he said.

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