• March 31, 2015

Splice Machine Partners with RedPoint Global on Big Data Digital Marketing Platform

Splice Machine, provider of the Hadoop RDBMS, has formed a strategic partnership with RedPoint Global, a data management and digital marketing software leader, to bring a complete omnichannel marketing solution for big data.

Splice Machine's Hadoop RDBMS has been integrated and certified on RedPoint's Convergent Marketing Platform. With database scale-out and real-time cross-channel execution, the solution enables enterprises to future-proof their marketing technology investment through affordable access to all their data (social, mobile, click streams, Web site behaviors, etc.) across channels. Furthermore, it complements any existing Hadoop deployment, including those on the Cloudera, MapR, and Hortonworks distributions.

Through its partnership with RedPoint, Splice Machine not only enables marketers to create unified customer profiles, but also take action on insights gleaned from that data and send relevant offers in real time across all customer touch points.

"Marketers have traditionally planned their strategies across two dimensions: time and money. Today's smart marketers compete on three dimensions: data, time, and money," said Monte Zweben, co-founder and CEO of Splice Machine, in a statement. "Together with RedPoint, we are giving companies the ability to harvest data to dynamically create 360-degree views of their customers and communicate relevant offers and messages that engage and delight customers across all touch points in real time. Our partnership with RedPoint provides a highly scalable, omnichannel marketing application for marketers."

"RedPoint has been recognized by the top analyst firms as a leader in cross-channel campaign management, as a key competitor in the digital marketing hub arena, and as a pace-setter for integrating data into the entire marketing ecosystem," said Dale Renner, CEO and founder of RedPoint Global, in a statement. "Our clients are successful because we put data at the center of all their efforts to understand and connect with their customers in whatever context and time required. We are excited to work with Splice Machine to build a powerful, affordable, and scalable platform that brings our vision to more and more marketers."

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