Socialbakers Adds Audience Segmentation to Its Marketing Platform
Socialbakers, providers of an artificial intelligence-powered social media marketing platform, has added Audience Segmentation into the Socialbakers Suite. By integrating social and other digital data sources, the new offering provides marketers with insights into their audience personas, the content with which they engage, their main interests, and the influencers they trust at the click of a button.
Socialbakers' Audience Segmentation identifies the personas within an audience based on their behaviors and interests. By integrating social with other digital data sources and leveraging the power of AI and machine learning, Audience Segmentation helps marketers understand each unique audience so they can reach them with relevant content in the right channel at the right time.
"By adding AI-powered Audience Segmentation to our platform, we are turning data into productivity. We are solving key challenges faced by many brands today, such as what does my audience engage with, what interests do they have, and who do they trust?" said Yuval Ben-Itzhak, CEO of Socialbakers, in a statement. "Marketers are pulling in audience data from multiple sources, like social, web, and their own e-commerce, but combining it to identify audience personas is a real challenge. With Socialbakers Audience Segmentation, brands can not only identify the personas of their current audience, but they can look one step further at the consumers who have some affinity with their product but haven't yet engaged with their content. This presents a really exciting opportunity for brands to grow their audience base, build higher quality relationships with their existing audiences, and ultimately get more impact from their digital activities."
"We have been testing the beta version of Socialbakers' Audience Segmentation and engaging with their support and product team, and we were stunned by how we were able to start deriving value from the tool immediately," said Francois-Xavier Pierrel, corporate director of data, CRM, and social at Renault Group, in a statement. "We are gaining autonomy in our approach to audience definition by leveraging our own data and what the platform brings us. Until now, when we launched a vehicle, we had to purchase studies to define which audiences we should be targeting. Now, thanks to Socialbakers' Audience Segmentation, we have access to more detailed and actionable insights into our audiences and their unique personas so that we can reach them with more relevant, engaging content."
Audience Segmentation offers a one-click way for companies to identify their audience personas and learn what content will resonate best with each persona without ever leaving the Socialbakers Suite.
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