SocialBro Launches SocialBro Monitoring for Twitter
SocialBro, providers of a marketing platform for Twitter, has launched SocialBro Monitoring, an online monitoring tool that combines data discovery and analysis with campaign management for businesses looking to extract value from Twitter and increase their ROI in social media marketing.
SocialBro Monitoring provides comprehensive global coverage, real-time and historical data, detailed data mining, sophisticated analysis, applied intelligence, and campaign management functionality in one end-to-end resource.
"Twitter budgets are rising, and hard ROI is expected. SocialBro's end-to-end campaign management solution makes this absolutely attainable," Javier Burón, CEO and co-founder of SocialBro, said in a statement. "In the same way analytics revolutionized planning and deployment of PPC campaigns, data and insights are the future of social media. The SocialBro marketing platform combines complete access to real-time and historical Twitter data with the ability to analyze and act on that intelligence for exponential improvements in campaign performance."
Last year, the company launched a Twitter Integration Tool that allows marketers to mine the Twitter feeds of people in their email marketing databases.