Smith.ai Debuts Real-Time Performance Tracking and Analytics for Outreach Campaigns

Smith.ai, a virtual receptionist service, today released real-time performance tracking, analytics, and management tools for campaigns.

Companies can now execute high-volume outbound calling initiatives with Smith.ai's 24/7 professional live agents and AI technology. Real-time metrics provide views into campaign activities and outcomes at both a macro and micro level. From a bird's-eye view, clients see a graph of the complete conversion funnel, including how many recipients have been called, reached, and converted. For each campaign, a conversion event is uniquely defined.

Details are also available for each call, including the recipient's status, the number of call attempts already made and upcoming, whether the call resulted in a desired outcome, the call summary notes from the live agent, and many more details, in the campaign performance dashboard or as an exportable CSV.

Thanks to API and Zapier integrations, clients can also add recipients to call queues.

"We're leveling the playing field for small and mid-size businesses that are challenged by everything from the Great Resignation to sky-high marketing costs by providing a highly customized and automated outbound calling service that makes it possible for them to achieve their lead-generation, revenue, and retention goals," said Aaron Lee, CEO and co-founder of Smith.ai, in a statement. "Our new campaign performance features give business owners unprecedented access to clear and actionable intelligence, at no extra cost and with no training necessary."