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  • April 28, 2022

Smartly.io Joins TikTok Marketing Partner Program

Smartly.io, a social advertising automation platform provider, has joined the TikTok Marketing Partner program as an official Creative Partner and a Campaign Management Partner.

Smartly.io provides an end-to-end solution across creative production, media buying, and insights. With beta testing set to begin in May, advertisers will be able to create authentic TikTok assets and launch, measure, and optimize TikTok campaigns alongside other social platforms in one place. In addition, this partnership will provide access to a range of capabilities on TikTok, from creative automation to streamlined campaign workflows to robust campaign optimization and reporting.

"It's no longer a question of whether TikTok should be part of a brand's strategy today," said Ryanne Laredo, chief customer officer of Smartly.io, in a statement. "With 1.5 billion monthly active users and a goal to triple its revenue this year, TikTok has solidified its place as one of the most important platforms for reaching highly engaged audiences. As advertisers expand to new social platforms, producing on-brand and engaging creative requires the right best practice knowledge and creative bandwidth to succeed. Through this partnership with TikTok, this is exactly what we will be delivering."

"Through TikTok For Business, we're building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community. We're thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok. We can’t wait to collaborate further with Smartly.io, to bring a creative and joyful experience to our brand partners and the broader TikTok community," said Melissa Yang, head of ecosystem partnerships at TikTok, in a statement.

As a badged partner, Smartly.io's creative and managed services team is now a go-to partner for developing and scaling creative on TikTok.

"TikTok has become an increasingly important platform for us this year," said Emily Mason, senior associate for media & demand at FanDuel, in a statement "With the help of Smartly.io's Managed Service team, we can put more effort into TikTok to drive performance. Thanks to the team, we've scaled spend by 50 percent during our most important sports season."

Smartly.io now also offers a subscription-based service for Creator content for companies to leverage on TikTok. Powered by Smartly.io's Creative Studio, the Creator Connect team can source creators, manage the relationship, and analyze performance to optimize assets each month.

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