SlickText Releases Custom Fields Feature

SMS marketing provider SlickText.com has released a new Custom Fields feature that allows marketers to segment and hyper-target subscribers based on specific, predetermined conditions.

SlickText's new feature gives users up to five custom data points that can be stored on any subscriber. These data points can be anything from monthly spend or last date of purchase to favorite food or customer status. With these new types of information available, marketers can now segment their subscribers based on this info to provide extremely specific and relevant marketing messages to the end user.

"This new feature puts so much more power in the hands of our customers," said SlickText CEO Matt Baglia in a statement. "Marketers need tools that help them deliver extremely relevant offers to their customers. This functionality makes that happen."

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