Simon Data launches Identity+

Simon Data, a customer data platform provider, today introduced Simon Identity+, which enables marketers to identify e-commerce traffic, understand their first-party customer data, and match personalized customer data to existing customer profiles.

"Simon Data has always been purpose-built for enhancing the ROI of first-party data," said Jason Davis, CEO and co-founder of Simon Data, in a statement. "Identity+ demonstrates the potential of this by leveraging next-generation machine learning and an emerging world of third-party data to enhance the data quality in our core platform."

Identity+ is natively integrated with the Simon CDP and Simon Journeys. It relies on a rich and emerging category of third-party data sets and device graphs that work without cookies. Identity+ also helps secure more remarketing conversions via owned channels like email and SMS instead of relying on Google or Facebook retargeting.

E-commerce companyBombas used Identity+ to increase send volume and targeted audiences, boost abandonment campaigns, and hit more critical points in user lifecycles. Within four days of implementing Identity+ Bombas saw 7.2 times higher returns.

"It's not often that we introduce a technology to our marketing stack that delivers results overnight," said Kate Huyett, chief customer officer of Bombas, in a statement. "With Identity+, we were able to take high-converting campaigns that we already had running and dramatically scale their reach with a clear impact on top-line revenue."