• May 26, 2016

Shortcut Media Emerges with Mobile App Development Engine

Shortcut Media, an artificial intelligence-powered app-growth engine, has emerged from stealth mode and launched its solution that uses proprietary artificial intelligence algorithms and behavioral data to help mobile app developers and marketers identify potential customers, drive engagement, user retention and virality, organically and through paid marketing.

The Shortcut platform takes a complete-picture approach to app marketing to help app developers and marketers turn their apps into powerful growth machines with high user retention and organic growth.

Shortcut enables deep links, app banners, individually customized newsletters, or iBeacons. It delivers referrals and mobile SDKs for sharing app content. It offers paid app marketing capabilities, including marketing short links and customized ad landing pages.

Shortcut's platform provides full-featured app attribution to measure and track success. It analyzes user data using artificial intelligence to enable automated push notifications, user targeting for paid marketing, user profiling, and benchmarking.

"We are moving into a new and exciting era for mobile app marketing, where data-driven and AI-powered solutions will replace the traditional app marketing workflow that businesses have typically relied on," said Herbert Bay, co-founder and CEO, Shortcut Media, in a statement. "Today, app developers and marketers need to invest in solutions that make intelligent data central to driving their business forward. We aren't simply giving our customers a tool for incremental results; we are measurably growing their businesses with insights that will drive growth and, ultimately, their bottom line."

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