Shirofune Integrates with Google's Campaign Manager 360

Shirofune, digital advertising automation management platform provider, has integrated with Google Campaign Manager 360.

With Shirofune's new integration, advertisers can import conversion data measured through CM360's Floodlight directly into the platform, where it automatically combines with delivery data from supported advertising platforms. This allows advertisers to use Floodlight conversions as a common measurement metric across media managed through Shirofune and create cross-media reports based on consistent measurement data.

The integration can also automate cross-media budget allocation and bid optimization based on Floodlight performance data.

"As advertising becomes increasingly fragmented across platforms, brands and advertisers need a consistent way to measure performance and turn that data into action," said Mitsunaga Kikuchi, founder and CEO of Shirofune, in a statement. "CM360's Floodlight provides an important common measurement framework, bringing data together with media delivery data, and using it to optimize campaigns that can be complex and time-consuming. With this integration, we're making it much easier for advertisers to connect measurement with execution. By bringing CM360, DV360 and other media data together in Shirofune, advertisers can gain a more unified view of performance and use those insights to make smarter budget and bidding decisions across channels."