Sendlane Named BigCommerce Preferred Technology Partner

Sendlane, providers of an email and SMS marketing automation solution, has been named a BigCommerce Preferred Technology Partner, providing approximately 60,000 BigCommerce merchants access to its unified email and SMS platform. BigCommerce customers can now integrate with Sendlane's platform through the BigCommerce App Marketplace.

"Sendlane is known for its behavior-based, data-driven marketing automation capabilities," said Andrew Christison, vice president of strategic partnerships at Sendlane, in a statement. "Our all-in-one platform centralizes data across commerce sites and locations, and it's easy to install, so merchants can get up-and-running quickly. We're thrilled to be Preferred Partners of BigCommerce to help merchants who want to streamline and uplevel their customer marketing and shopping experiences."

Sendlane offers BigCommerce merchants the following email and text messaging tools:

• Multi-Store Connection, bringing an unlimited BigCommerce stores to Sendlane for a full 360-degree view of all data and messaging.
• Deep-data segmentation from hundreds of data points from store, website, and social channels to design the perfect audience.
<li">Deep-data automation triggers to create smarter unified email and SMS automations to leverage existing BigCommerce store data.
• Dynamic email and SMS abandoned cart automations to recover lost sales.
• Product picker for adding product images directly from BigCommerce storefronts into emails to include in campaigns or automations.
• SMS consent for gathering customer consent to receive SMS messages during account creation.

"Our partnership with Sendlane further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry," said Russell Klein, chief commercial officer of BigCommerce, in a statement. "Sendlane shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers."

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