SAS Launches 360 Match

SAS during a virtual media and influencer briefing yesterday introduced SAS 360 Match to help media companies manage their subscription monetization strategies and overcome subscription fatigue.

"We are seeing increasing churn and cancellations in [subscription video on demand] subscriptions and a move toward more advertising-funded or hybrid ad-supported propositions," said Steve Perks, head of avertising technology at SAS, in a statement. "SAS is the only global vendor to provide a full [advertising-based video on demand] ad management platform, SAS 360 Match, and an enterprise-grade customer data platform to support advanced first-party audience segmentation management for both ad targeting and subscription marketing capabilities."

SAS 360 Match delivers a first-party ad-serving platform for AVOD that is fully integrated with SAS' customer data platform (CDP), marketing planning and strategy, and customer journey optimization technologies to streamline the entire customer engagement process, from advertising through marketing engagement and, ultimately, conversion.

SAS 360 Match is a fully auto-scaling, cloud-based solution that adjusts in real time to audience fluctuations, providing a solution for linear addressable TV and live simulcast environments while meeting the challenge that mass viewing events provides.

"We have had huge success with the SAS 360 Match ad server in the Czech Republic market partnering with five out of the top 10 Czech publishers," said Matej Novak, chief technology officer of Cruxo, in a statement. "Its true independence is highly appreciated by the publishers who want to be truly in control of their own inventory, unrestricted with vendor policies. 360 Match is also very versatile, which means publishers can offer a wide variety of ad products and business models. And its S2S integration with SSPs, without any revenue share fees, together with native support of prebid make it also a great tool for programmatic."