• May 20, 2014

SAP to Acquire SeeWhy

SAP today announced plans to acquire SeeWhy, a provider of cloud-based behavioral target marketing solutions. Financial terms of the deal were not disclosed.

The addition of SeeWhy complements the commerce platform it gained during its acquisition off hybris with one-to-one personalized marketing based on real-time customer behavior. The addition of SeeWhy will enhance the real-time customer engagement and commerce platform from hybris and across multiple SAP products.

SeeWhy's behavioral marketingsolutions trigger real-time one-to-one marketing campaigns using email, advertising across desktop, mobile. and social channels, based on individual customer behaviors. 

"SeeWhy's solutions for automating personalized campaigns in real time are a natural fit with hybris and SAP and promise even higher returns for our customers' investments in the hybris omni-commerce platform," said Ariel Ludi, CEO of hybris, in a statement "This acquisition provides a fast-growing cloud business that will enable the next-generation platform for engaging customers and digital commerce."

With headquarters in Boston, SeeWhy serves more than 4,000 top brands and retailers. The company's patented platform, SeeWhy CORE, uses real-time in-memory processing to calculate the optimized next-best action of individual customers, and trigger actions across a broad ecosystem of more than 30 top ad, ecommerce, email service providers, Web analytics services, and social networks via pre-packaged integrations.

"The combination of SeeWhy's market-disruptive products with SAP, the industry's leader in real-time business, will allow us to reach new customers, sources of data and markets to continue our growth trajectory," said Scott Silk, CEO of SeeWhy, in a statement. "Tight integration between supply and demand data will enable us to deliver a world-class shopping experience for every customer across offline and online channels."

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