• July 8, 2016

SAP Releases New Version of Hybris Commerce

SAP has released a new version of its SAP Hybris Commerce solution, enabling businesses to offer even more contextual and personalized shopping experiences.

The new release of SAP Hybris Commerce enables companies to unify customer data and processes, bringing commerce together with other front-office applications like customer service, sales, marketing, and billing.

SAP Hybris Commerce provides a single commerce platform that brings together digital and physical customer interactions across online, mobile, point-of-sale, call center, social media, and print. The solution can be deployed on premises, in a private cloud, or through software-as-a-service, thanks to its single-stack architecture.

The new release of SAP Hybris Commerce contains several enhancements, including the following:

  • SAP Hybris Customer Experience solution, a redesigned content management system with a new user interface that allows marketers to manage content across channels in a single business tool;
  • New promotions engine that allows business users to create and deploy dynamic promotions on the fly;
  • A new back-office UI that includes all the capabilities customer service and sales agents need to provide service and sales support across all touch points.
  • An enhanced back-office framework with new validation capabilities and widgets to help users build customized applications and business tools.

"Omnichannel commerce and the ability to deliver exceptional digital experiences are more important than ever," said Brian Walker, chief strategy officer at SAP Hybris, in a statement. "With this latest release of SAP Hybris Commerce, we have continued to drive the industry-leading commerce platform forward with integrated enterprise customer experience management tools, improved customer service solutions, and a new, robust omnichannel promotions capability. Our commerce platform has tremendous breadth of capability across both B2B and B2C, which extends beyond commerce to encompass the full front office through the SAP Hybris suite of customer engagement and commerce solutions."

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

SAP Sapphire Now 2017, Day 2: Creating Smarter Businesses with Machines

Hasso Platner, chairman of SAP's supervisory board, discussed "The Intelligent Future."

SAP Sapphire Now, Day 1: SAP Introduces Leonardo, a “System For Digital Innovation”

The system can help connect "people, businesses, and things" so that companies can "know more, care more, and do more for customers," says the company's CEO.

SAP Announces Updates for HANA and its Apple Partnership

The new capabilities accelerate workflows in the cloud and introduce mobile device functionality.

SAP Announces S/4HANA Enhancements

The new release focuses on supply chain improvements.

SAP Announces Hanalyzer and HANA Updates

The company released the latest version of its project management tool Hanalyzer, as well as SAP HANA express edition, a streamlined version of its platform.

SAP Data Maintenance and SAP Hybris Commerce Offer New Integration

The two solutions join up to assist online marketers with a host of pricing and real-time features.

SAP Releases Jam Communities for SAP Hybris Commerce

The solution aims to smooth connections between a brand's community pages and e-commerce platforms.

SAP Announces New Portfolio of Tools for SAP Hybris

With added front office functionality, SAP aims to stimulate more personalized customer engagements.

Buyer's Guide Companies Mentioned