SAP Launches Patient Relationship Management Solution

SAP has launched the SAP Patient Relationship Management solution, designed to help healthcare providers compete for patients.

SAP Patient Relationship Management is an integrated offering, combining the patient administration and billing functionality of the SAP Patient Management application with the proven service functionality in the SAP Customer Relationship Management application. With SAP Patient Relationship Management, healthcare providers can maintain a holistic view of each patient to tailor treatment decisions and offerings. The solution also provides embedded analytics.

SAP Patient Relationship Management helps streamline the patient experience along the continuum of care and embedded analytics provide performance measurement. Healthcare providers can track their performance and, guided by the solution, take the lead in patient relationships or with conditions where they have proven especially successful. Provider call center staff can enhance the patient experience through immediate response, personalized interaction and speedy resolution.

Additional benefits of SAP Patient Relationship Management include the following"

• A one-stop online interaction center with mobile functionality for patients;
• Optimized staff and resource utilization rates through insight into forecast demand and availability;
• Ongoing patient relationship management, creating better patient experiences that could yield new revenue opportunities; and
• Social media analyses that assist with the design and marketing of treatment offerings based on online trends.

"While it will always rightfully have a unique role, the healthcare industry's business practices and imperatives are converging with those in other industries, a process driven largely by technology," said Martin Kopp, vice president and head of industry business solutions for healthcare providers at SAP, in a statement. "With SAP Patient Relationship Management, patients will be more active participants in treatment, leading to better health outcomes, and providers will better manage their finances, strengthening the healthcare system for all."

---