RhythmOne Expands Partnership with TapInfluence
RhythmOne, a provider of digital advertising and influencer marketing solutions, and TapInfluence, provider of the Influencer Marketing Automation platform, have expanded their relationship. RhythmOne will now use TapInfluence's TapFire engine to distribute influencer or brand-created content across Facebook, Instagram, Twitter, and Pinterest via social posts.
In the five years that the two companies have been working together, RhythmOne has used TapInfluence's TapFusion SaaS platform to automate workflow processes and identify the best influencers, distribute influencer or brand-created content, measure earned media value, and measure the impact of influencer marketing programs on owned media.
"For four years running, our team has prided itself on constructing unique and creative influencer marketing campaigns for a growing roster of premium brands," said Katie Paulsen, vice president of influencer marketing at RhythmOne, in a statement. "Our partnership with TapInfluence has been essential to our success and growth. The speed and ease with which their platform enables us to build, manage, and measure influencer marketing campaigns allows us to devote more time to our clients and create innovative influencer marketing solutions for them."
"As a SaaS platform, it's essential that we not only help users achieve a specific outcome, but that we fundamentally power their business goals. Influencer marketing automation delivers the authentic messaging consumers are seeking. As one of the most forward-thinking and sophisticated media companies in the industry, we're honored to help RhythmOne build a profitable, rapidly growing influencer marketing practice," said Promise Phelon, CEO of TapInfluence, in a statement.
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