Really Simple Systems CRM Releases Final Phase of GDPR Compliance Tools
Really Simple Systems has launched the final phase of its development to enable customer compliance with the new General Data Protection Regulation (GDPR).
This latest release provides a full suite of GDPR compliance tools with the Really Simple Systems' Marketing Module, enabling companies to collect, record, and manage mailing consents.
The product launch comes in the rush for organizations to comply with the European Union's new data protection legislation, which became law May 25. One of the key issues of GDPR for marketers is the need to gain "explicit consent" from individuals before they can engage in digital marketing communication. This includes email, SMS messaging, and telephone calls.
The Really Simple Systems GDPR compliance tools provide companies with the building blocks to assist them in achieving compliance. While the previous two product releases concentrated on collecting consents, this final roll-out allows the selection of contacts who have given consent for mailing segmentation. Users can create profiles of customers to mail using the data in the CRM system then cross-refer this with consent records and whether the contact is based in a country that is subject to GDPR.
"GDPR is the biggest marketing and compliance challenge businesses have faced for some time. We've embraced the regulation as a positive development for individuals' data protection and a real opportunity for business," said Really Simple Systems CEO John Paterson in a statement.
Really Simple Systems announced its own compliance with GDPR in September 2017 and earlier this year released the first phase development, letting users collect consent data from online registrations, followed by the second phase to collect consent from existing contact databases.
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