RWS Launches Weava Content Platform

RWS, an artificial intelligence solutions company, has launched Weava, a culturally intelligent content transformation platform that adapts and transforms enterprise content so it performs as intended in every local culture, language, and market.

Weava helps ensure that content can reflect local expectations, preserve brand voice, and meet quality and compliance requirements. It combines RWS's Language Weaver Pro AI translation engine and Audience Check, a team of AI persona agents that evaluate content from the perspective of its intended audience.

The platform begins with an in-depth understanding of the content itself,. It evaluates each asset's purpose, audience, domain, sensitivity, brand voice, and intended outcome to determine which AI capabilities to apply and when business impact or risk calls for the added value of human expertise.

Once Weava has determined what each asset requires, translation is handled by Language Weaver Pro, RWS's AI translation engine.

Audience Check then uses a team of AI persona agents to assess content from the perspective of its intended audience. Each agent represents a defined reader profile in the target market, evaluating content against that audience's characteristics and expectations. The agents assess whether content is appropriate for its audience and context, flag potential issues, explain their reasoning, and recommend changes. Configurable quality thresholds trigger automatic correction, while human experts remain on hand wherever extra judgment is needed.

"Global content is precision work. General-purpose AI paints with a broad brush, but when every word matters, you need a finer touch," said Ben Faes, CEO of RWS, in a statement. "Weava brings that precision to enterprise scale. Until now, scaling global content at speed has meant compromising confidence in how it will perform locally. Weava changes that. It serves every market, it puts a new market within reach as soon as the decision is made, and it gives a business the certainty to stand behind what every audience reads. This is a major step forward for businesses with global ambitions. Weava is how a company opens a new market knowing its content will land."