Qubit Adds Experience Management Platform Solutions
Qubit has added three new solutions to its integrated Experience Management Platform to enable clients to further scale and optimize their online shopping experience.
"Delivering a personalized buying experience requires a very sophisticated data architecture focused around a golden record of the visitor. That can be costly, labor-intensive, and can be rendered ineffective if you're using a number of single point solutions that weren't designed to work together," said Graham Cooke, founder and CEO of Qubit, in a statement. "At Qubit we streamline and simplify the entire experience with our platform so businesses of all sizes can focus on making their big ideas a reality."
The new experience management solutions include the following:
- Social Proof: Creates a sense of urgency through messaging via real-time notifications based on the activities of other site visitors.
- Voice of Customer: Automatically analyzes customer feedback and exposes topic trends and the associated sentiment. The data can be used to assess how likely visitors are to recommend products and then be leveraged to tailor the site experience moving forward.
- Product Recommendations: Applies other people have looked at this logic to recommendations and encourages visitors to explore more of the product portfolio. Recommendations can then be based on the knowledge of visitors' last viewed products.
This announcement comes only weeks after Qubit launched Qubit Mobile and with it, the ability to test and personalize within mobile apps. These new experience management solutions, along with Qubit Mobile, add to a comprehensive solution set that already includes landing page optimization and merchandizing.
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