Qualtrics Partners with UPS

Qualtrics has partnered with UPS to make Qualtrics' Delighted experience management solutions immediately available to UPS small and medium-sized business (SMB) customers. Businesses can now access Delighted customer experience software as part of the UPS Digital Connections program, a one-stop-shop that helps UPS customers integrate with leading technology and services to accelerate their growth.

Through this collaboration, UPS Digital Connections participants can use Delighted to gather in-the-moment customer feedback over email, their websites, or apps, and even post-delivery. Delighted AI automates the feedback process, from scheduling surveys to analyzing feedback and generating dashboards and reports.

Delighted, acquired by Qualtrics in 2018, helps companies act on customer feedback. Delighted can automatically route reports and alerts directly to the correct service teams, help desks, CRM systems, and other mission-critical apps.

"Founders and business owners need to continuously listen to their customers and act on their feedback to create meaningful relationships as they scale," said Caleb Elston, Delighted's co-founder and CEO, in a statement. "Our alliance with UPS will give thousands of new businesses the ability to leverage experience data to connect with customers, predict early trends, and stay ahead of the market."

"The goal of the UPS Digital Connections program is to help level the highly competitive e-commerce playing field and provide more small and medium-sized businesses (SMBs) access to UPS and new digital platforms to enhance various aspects of their business and grow their customer base," said Felicia Allen, UPS' president of U.S. marketing, in a statement. "Businesses must measure how every step of their customer journey impacts their customer satisfaction, including last-mile delivery. Delighted offers one of the fastest and easiest ways to implement a customer experience program across every channel and take action on customer feedback."