Predictive Science Launches Influencer Mapping Solution
Predictive Science has introduced the Influencer Mapping Solution, which can deliver custom-curated influencers mapped to the buyers' journey and associated with attributable influenced revenues. The solution is designed to jumpstart influencer marketing strategies with an at-a-glance look at influencers, potential purchasers, and actual and potential revenue impacts.
The Predictive Science Influencer Mapping Solution combines big data, proprietary algorithms, and human verification to ensure the data is accurate and complete.
"Most Influencer solutions start with broad categories of lifestyle or interest affinities and then identify individuals with lots of followers in those areas. This assumes that just because someone has a lot of followers, that they have influence. At Predictive Science we take a very different approach. We find actual customers who are talking about your specific product, brand, or campaign and map the specific people who influenced them. And we take it even a step further. We can tell you, by influencer, the amount of revenue they’ve influenced, as well as the demographic profile of those being influenced," said Neal Varner, Predictive Science's data scientist and Influencer Mapping product owner, in a statement.