Precisely Adds Geo Addressing Capabilities

Precisely, a data integrity solutions provider, today launched geo addressing capabilities to verify, cleanse, and geocode address data in enterprise business systems such as CRM, billing, enterprise resource planning, workforce management, and more.

The new geo addressing capabilities include enhanced address auto-completion, matching algorithms, and metadata options. The global reach of these capabilities is also being expanded through the availability of master location data in the United Kingdom, Ireland, France, Belgium, the Netherlands, Luxembourg, Sweden, and Finland, joining existing coverage in the United States and Canada.

Precisely's geo addressing capabilities assign hyper-accurate location coordinates to addresses and attach a unique and persistent identifier, known as the PreciseylD, to each address. The PreciselyID enables data enrichment from Precisely's catalog of more than 9,000 attributes in more than 400 datasets, including standard data such as points of interest and property attributes, or dynamic data like demographic movement or weather changes over time.

"We continue to innovate and extend our leadership in geo addressing, unlocking unparalleled levels of data context, which enables data integrity," said Anjan Kundavaram, chief product officer of Precisely, in a statement. "We are broadening the reach of these best-in-class capabilities by bringing them to more places around the world and making them more accessible through flexible pricing and deployment options."

"It may sound simple, but leveraging addresses to inform business decisions is an extremely complex and ever-growing challenge, especially across multiple countries and address formats," added Clarence Hempfield, senior vice president of location intelligence at Precisely, in a statement. "Ensuring the best possible address match and obtaining hyper-accurate location coordinates requires deep domain expertise to deliver trusted results."

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