PostUp Releases Audience Development Solution
PostUp, a digital and email marketing solution company, today launched its Audience Development Solution, a full-service program specifically designed for publishers and media companies seeking to grow their email audiences and increase consumer engagement.
"In addition to being the only ESP with email capture tools built into our platform, we are thrilled to be the only to offer a full-service audience development solution designed with the unique needs of media and publishing companies in mind," said Tony D'Anna, CEO of PostUp, in a statement "We continue to roll out new solutions specifically focused on serving the publisher and media company sector, most recently with our CTR program launch. This latest offering is focused on the foundation and greatest source of revenue in any email marketing program--its audience."
PostUp's team uses its expertise to design, build, and deploy capture tools on clients' Web sites and social media channels, and then closely monitors those tools to ensure that email capture efforts do not negatively impact clients' key performance indicators, such as social shares, page views, etc.