• November 9, 2016

Pinterest Expands Global Marketing Developer Partner Program

adjust, a mobile attribution and analytics company, is now part of the Pinterest Marketing Developer Partner program, allowing adjust users to measure and attribute their Pinterest App Install Ads campaigns and evaluate further data.

This integration allows adjust users to unlock Pinterest as a marketing channel with more than 150 million subscribers around the world.

"With Pinterest, we have next to Facebook and Twitter another giant in the mobile app business as partners. For two weeks, we have been working with Pinterest to onboard the first customers in the U.S. and Europe. Companies like Checkout 51, Timeshel, and Deezer are already using the recently released App Install Ads as a new channel for their user acquisition and tracking results by means of adjust," said Christian Henschel, co-founder and CEO of adjust, in a statement.

Other companies to join the Pinterest community include AppsFlyer, Neustar, and Sprinklr.

As a measurement marketing partner. AppsFlyer will help companies evaluate how Pinterest impacts business results by driving metrics like ad verification, resonance, sales lift, and customer lifetime value.

"U.S. marketers put Pinterest on par with Twitter, Instagram, Snapchat, and LinkedIn when it comes effectively engaging consumers. Pinterest's decision to partner with us reinforces the invaluable audience insights we provide to help mobile marketers grow and use paid, earned, and owned mobile content," said Ran Avrahamy, AppsFlyer's vice president of marketing, in a statement.

Sprinklr now supports ad buying on Pinterest. The Pinterest Ads API will be available through Sprinklr Advertising, a component of Sprinklr's end-to-end social media management platform. With this integration, more than 1,200 companies will be able to use Sprinklr to build dynamic, first-party audiences and advertise with Promoted Pins.

Sprinklr joined Pinterest's Marketing Developer Partners Program in April 2015, providing its clients with access to the Pinterest Content Marketing API. Today, Sprinklr clients will have access to both Pinterest's content marketing and advertising specialties on a single, integrated platform.

"With engaged, sophisticated, and intent-based users, Pinterest is a vital channel for brand marketers who want to reach consumers planning for their future," said Simon Mansell, general manager of advertising at Sprinklr, in a statement. "Integrating with Pinterest's ads API will enable our clients to create relevant advertising experiences for their customers and communities on Pinterest. As the only technology that lets brands manage owned, earned, and paid social media on one platform, Sprinklr is uniquely positioned to help complex organizations build deeper relationships with their customers."

Neustar also announced a CRM data onboarding partnership with Pinterest. As a certified audiences partner within Pinterest's Marketing Partners program, Neustar will help companies deliver more relevant advertising messages to Pinners. Neustar's CRM data onboarding capabilities open up new opportunities for companies seeking to use first-party data to reach customers and prospects on Pinterest.

The integration with Pinterest's API will leverage Neustar's OneID system and allow advertisers to build unique custom audiences using a combination of their own custom records and Neustar's proprietary audiences.

As a Pinterest Marketing Partner, Neustar helps companies better understand who their customers are and how best to activate, manage, and measure their connected customer experiences with authoritative identity. Neustar helps companies design their own customer data strategy and customer graphs, allowing advertisers to target more precisely, activate audiences across offline and online, and measure the success of their campaigns.

"Marketers are realizing that if they don't get identity right, their people-based marketing will be wrong. Neustar is helping brands connect people, places and things with authoritative identity, and leading platforms like Pinterest are excited about this," said Steven Wolfe Pereira, chief marketing and communications officer at Neustar, in a statement. "As a result of our unique capabilities to connect online and offline data powered by the Neustar OneID system, we can help marketers get the most value from their investments in Pinterest. We are thrilled to join forces with Pinterest to enable brands to build, amplify, and measure connected customer experiences."

"Since we originally launched the MDP program, both Pinterest and our marketing partner ecosystem have grown immensely. Pinterest's user base has grown over 50 percent, and our world-class partners have played an instrumental role helping brands connect with their audience," said Michael Akkerman, head of the Pinterest Marketing Partners Program, in a statement. "We're excited to launch our new Marketing Partners program to provide even more support to advertisers who use Pinterest to achieve their business objectives. Our new specialties and expanded partner ecosystem will ensure that all marketers are able to reach new heights of success and new growth on Pinterest."

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