Paytronix Adds Campaign Center Analytics
Paytronix Systems, a provider of reward program solutions for restaurants and retailers, has upgraded the Paytronix Platform with mobile Pay at the Table, Scoring, Survey Tools, and a new Account Filter user interface.
Through the Pay at the Table capability, restaurant guests can pay, redeem rewards, and leave a tip using their mobile devices right at the table.
An enhanced combination of campaign tools, data at the user's fingertips, and messaging options enable marketers to learn quickly and act instantly.
The newest Campaign Center innovations include the following:
- New Account Filters UI enables marketers to build out customer segments across 52 dimensions, including demographic information, guest behavior, and predictive analytics.
- Scoring predicts future customer behavior by blending data to indicate the likelihood a member is to present a specific behavior or attribute.
- Survey allows marketers to elicit and collect guest feedback within a single platform.
"Paytronix is fully engaged in listening to its customers and responding to their requests with new features and capabilities in the Paytronix Rewards Platform," said Andrew Robbins, president of Paytronix Systems, in a statement. "Pay at Table, survey, scoring, and all of the new analytics capabilities introduced to the Paytronix Campaign Center were created to enhance both the merchant and customer experience for all."