PAR Launches Guest360

PAR Technology today launched Guest360 to help restaurants understand and grow their entire guest base, not just the guests enrolled in loyalty.

Built to work alongside PAR Punchh, Guest360 recognizes guests from the first transaction, connects their activity across channels, and creates unified profiles for segmentation, personalization, and activation.

At the core of Guest360 is Profile Stitching, which consolidates guests' activity across channels, whether at the drive-thru, on a kiosk, or through the mobile app, into a single, lasting profile. That unified view also powers PAR Intelligence, which recommends the next audience, campaign, or move based on what Guest360 surfaces, growing sharper with every additional data source.

Because Guest360 is connected directly to Punchh, the audiences it uncovers do not need to be exported into another marketing platform. Restaurants can automatically trigger personalized offers, win-back journeys, loyalty enrollment campaigns, and other experiences based on real guest behavior, then tie the resulting visit and spend back to POS revenue.

Guest360 offers the following capabilities:

• Guest Recognition: Recognizes guests from POS, ordering, and payment activity connecting transactions and accounts into one profile per guest.
• Unified Guest Profiles: Builds a single profile per guest from in-store behavior, digital activity, and loyalty data, enriched with visit patterns, purchases, and lifecycle stage.
• Behavioral Segmentation: Creates dynamic audiences that update automatically based on real spend, visit frequency, menu preference, and lifecycle stage across loyalty and non-loyalty guests.
• Activation: Turns guest behavior into action directly within Punchh, from personalized offers and win-back journeys to loyalty conversion and milestone campaigns, without moving audiences into another platform.
• Closed-Loop Measurement: Connects campaigns back to POS transactions and item-level revenue to measure what actually drove a visit or sale.

"Most restaurants know their loyalty members well, but that's only a fraction of their guests," said Savneet Singh, CEO of PAR Technology, in a statement. "Guest360 is a customer data platform, natively integrated into the PAR Punchh suite, that unifies every guest interaction into a single profile. Every transaction builds a profile, every profile builds understanding, and that understanding compounds over time into something no generic AI tool can replicate. Because Guest360 is built into Punchh, it works with the data brands already have. This is what it looks like when first- and third-party data actually works for the brand."