Oracle Adds Flytxt AI and Analytics to Digital Experience for Communications

Oracle has chosen Flytxt's AI and Analytics solutions for its enhanced Digital Experience for Communications, its solution to drive data-driven digital experiences for its communication service provider (CSP) clients.

Oracle's enhanced Digital Experience for Communications uses Flytxt's artificial intelligence and machine learning models developed, trained, and refined using insights from trillions of samples from more than a billion customers. It will give sales, marketing, and care teams more precision and personalization when launching products and offers as well as supporting customers.

Flytxt's AI and Analytics solutions brings product-centric insights into performance, channel uptake, and campaign mode efficiency to Oracle's Digital Experience for Communications.

Flytxt is a member of the Oracle PartnerNetwork.

"As communication service providers work to monetize traditional offers and new digital services, the focus is shifting toward having the right product portfolio. Unfortunately, many still struggle to align product innovation with business objectives," said Vinod Vasudevan, CEO of Flytxt, in a statement. "The powerful combination of Flytxt's Analytics and AI solutions and Oracle's Digital Experience for Communications can help CSPs address these challenges by removing the guess work, ensuring offers and products are priced optimally, targeted to the right segments, and, most importantly, aligned with the business' KPIs."

"We know that service providers need to better understand their customers' unique buying behaviors and preferences so they can quickly launch new products or offers, provide better service, and increase sales," said Pritham Shetty, global vice president of CX industry solutions at Oracle, in a statement. "Digital Experience for Communications provides a comprehensive view into customers to help service providers have the actionable intelligence on hand to offer more personalized experiences. Flytxt's expertise in telecom helps our customers increase customer lifetime value with data-driven experiences."