Optimizely Launches Data Core Service

Digital experience platform solutions provider Optimizely introduced data core service, enhancing its digital experience platform (DXP) with deeper analytics and unified data insights across its suite of products.

With data core service, companies will gain a greater understanding of their customers and digital business performance. Data core service will unify data to serve as the underlying force across content-centric, commerce-centric, and experimentation use cases, as well as customer profiling. It also provides common context, helping customers bring data across Optimizely and gain access to dashboards and analytics on how their digital business is performing.

"The best DXP must be adaptable, but organizations shouldn't have to manage disparate data sets or question where the single source of data truth is when developing their tech stack," said Justin Anovick, chief product officer of Optimizely, during the company's virtual Opticon21 event. "With the launch of data core service, we're giving customers full visibility into their data without sacrificing composability."