Optimizely Launches Autonomous Optimization and Dynamic Experiences

Optimizely today launched Autonomous Optimization and Dynamic Experiences, two products with artificial intelligence that autonomously tests, adapts, and improves web experiences.

Autonomous Optimization lets Optimizely Experimentation customers choose a page or journey, define business goals, and set boundaries for what can change. AI then identifies opportunities, creates variations, and launches experiences, learning from performance to continuously optimize toward the outcome.

Dynamic Experiences assembles personalized web experiences for each visitor in real time, using their intent and available context to surface relevant content and next steps. Natural-language interaction and suggested prompts help visitors guide their experience, reducing the need for marketers to manually build every possible journey.

Together, the capabilities aim to give marketers more room to decide what success looks like and where their judgment is needed, while AI handles more of the work to get there, the company explained in a statement.