Opt-Intelligence Integrates with Facebook's Marketing API
Opt-Intelligence, a provider of third-party email list growth solutions, has integrated with Facebook's Marketing API to offer programmatic access to Facebook lead ads. Users can now transform their existing Opt-Intelligence ads into Facebook lead ads and grow their email lists on Facebook.
With Facebook's lead ads, potential customers can sign up for advertisers' offers and receive accurate, actionable contact information. Automatic data transfer enables users to get data from Facebook lead ads and forward it to anyone. Email confirmation enables automated follow up to each opt-in generated with lead ads.
This initiative is a direct result of clients demanding more third-party sources for growing their email lists, according to Opt-Intelligence CEO Joe Broumand.
"Integrating with the Facebook lead ads was a natural next step for us in meeting our client's needs," Broumand said in a statement. "They are looking for an easy way to grow their email lists from multiple, high-quality, third party sources without duplicating effort. We can now give our clients access to our proprietary network of publishers as well as the ability to buy lead ads programmatically on Facebook, all from one place."