Opower Releases Opower 7

Opower, a provider of cloud-based software for the utility industry, has released Opower 7, the newest generation of its customer engagement platform. The upgrade includes a significantly expanded set of advanced business intelligence tools.

"Opower has been finding increasingly sophisticated ways to put our massive data engine to work for utilities," said Opower CEO Dan Yates in a statement. "We've recently launched products like Behavioral Demand Response, Bill Advisor, and Marketplace—all of which are anchored on Opower's unmatched analytics. Opower 7 puts utilities in the driver's seat, giving them the power to glean insights to improve their Demand Side Management, marketing, customer care, and other programs."

Opower 7 is built on the world's largest residential energy data analytics platform with more than 500 billion meter reads from more than 60 million households and businesses and 100 utilities across four continents. The latest platform enhancements include the following:

• Enhancements to Opower's personalization engine and advanced segmentation and targeting capabilities, which enable utilities to segment customers across more than 100 demographic, psychographic, and behavioral variables;
• Proprietary call center analytics to help utilities predict which customers are most likely to call into a service center so that utilities can proactively engage them;
• Enhanced capabilities for cross-channel branding and customization and providing differentiated experiences across the customer journey, such as new mover and seasonal editions; and
• Additional partner extensions to give utilities access to more pre-integrated applications, including an online marketplace where customers can compare more than 600,000 energy-using product and service offers from hundreds of retailers.

Opower's platform and advanced business intelligence capabilities combine energy usage data with location, weather, and parcel data; utility account information; and third-party demographics. The platform also incorporates Opower's advanced analytics, including load archetypes, giving program managers visibility into their customers and the ability to conduct highly targeted and personalized outreach campaigns.

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