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  • April 12, 2022

OpenWeb Acquires ADYOULIKE

OpenWeb, an audience relationship platform provider, has acquired ADYOULIKE, a global advertising platform provider, for $100 million.

This acquisition connects OpenWeb's network of more than 1,000 publishers with ADYOULIKE's technology, delivering brand placements to engaged communities through social advertising.

"Over the last seven years, OpenWeb has partnered with top-tier media to build thousands of healthy, engaged, loyal communities," said Nadav Shoval, CEO and co-founder of OpenWeb, in a statement. "Our acquisition of ADYOULIKE will allow us to leverage consent-based, first-party data and connect the most engaged communities on the web with brands, powering a more sustainable web."

"It's been an incredible experience building ADYOULIKE from the ground up with my co-founders," said Julien Verdier, an ADYOULIKE co-founder who will join OpenWen as general manaager of advertising, in a statement. "Today, we start a new chapter. We are thrilled to join OpenWeb, a company with a powerful and important mission, and our team is excited to find innovative ways to power solutions for the open internet."

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