OneSignal Launches Advanced Analytics
OneSignal, a provider of push notifications and messaging solutions, today released Advanced Analytics for insight into the impact and outcome of each delivered message;
Advanced Analytics includes the Confirmed Deliveries, Influenced Opens, and Outcomes feature, which allows tracking specific results, such as purchases or subscriptions. Outcomes, Influenced Opens & Confirmed Deliveries was released in beta in November.
Advanced Analytics is enabling businesses to understand the impact of each message they send and how push notifications, emails, and in-app messages are driving specific results.
"Analytics, and specifically the ability to track results, has been a frequent request," said George Deglin, CEO of OneSignal, in a statement. "Look for more innovation in 2020 around the customer messaging journey with a focus on making implementation easy on digital platforms and adding support for additional channels. We're excited to add to the capabilities of OneSignal."
Related Articles
HubSpot Invests in and Partners with OneSignal
15 Apr 2021
HubSpot and OneSignal together are expanding mobile messaging with push notifications.
OneSignal Integrates with Mixpanel, RevenueCat, Radar, and MovableInk
15 Oct 2020
OneSignal's new integrations provide insights via push notifications, in-app messaging, and email.