Omnisend Launches Social Capture, Forms+, and Send Time Optimization
Omnisend, providers of an email and SMS marketing platform for e-commerce businesses, today introduced Social Capture, Forms+, and Send Time Optimization to help companies gain and retain subscribers ahead of Black Friday, Cyber Monday, and the holiday season.
Social Capture helps merchants turn engagement on Instagram into email subscribers. Forms+ adds gamified pop-ups that engage first-time visitors, while Send Time Optimization uses each contact's past behavior to deliver emails when they're most likely to open, click, or buy.
"BFCM brings hype and attention, but that doesn't last," said Žilvinas Lešinskas, vice president of product and engineering at Omnisend, in a statement. "Our research finds that Americans expect to spend 30 percent less this BFCM than last, making it even more important to retain new shoppers for longer than a short-term event. These features enable merchants to convert short-term hype into long-lasting connections more efficiently."
Social Capture instantly asks anyone who comments or DMs a keyword the merchant has chosen for their email address. Those who reply with it are added to the merchant's Omnisend audience email list.
"Social media is an effective way for brands to get noticed, but in reality, merchants often don't own their audiences on different platforms like Instagram," Lešinskas said. "Social Capture bridges that gap by turning a quick comment or DM into a lasting connection."
Forms+ incorporates gamification popups, including Scratch Card, Mystery Box, and Quiz options, along with new multi-step forms merchants can use to collect up to four pieces of information such as email, birthday, and product interests. All are designed to capture the attention of first-time visitors and turn them into long-term contacts.
"Gamification is one of the most effective ways to capture an audience's attention," Lešinskas said. "We've already seen the Wheel of Fortune pop-up showing impressive results, including converting visitors nearly twice as often as basic pop-ups, and expect Scratch Card and Mystery Box to engage shoppers even more, just in time for BFCM and the entire holiday shopping season. These tools allow merchants to think beyond holiday revenue and turn first-time visitors into long-term contacts."
Send Time Optimization allows merchants to choose from four delivery modes, including time zone optimization and three AI-powered send time options based on past behavior data, including click rate, open rate, or placed order.