ON24 Launches AI Propel+

ON24, providers of a customer engagement platform for B2B sales and marketing, has launched ON24 AI Propel+ to transform first-party engagements like webinars and other virtual events into full-funnel, omnichannel, global campaigns in just hours.

With built-in artificial intelligence-powered content automation and rich first-party customer engagement data, ON24 AI Propel+ enables sales and marketing to launch campaigns, scale, and personalize at every step to turn engagement into pipeline growth.

ON24 AI Propel+ streamlines setup with pre-builttemplates for registration pages and webinars along with simplified workflows. Customer-facing teams can run live, simulive, and on-demand events with localized captioning enabled. Additionally, when combined with ON24 translation capabilities, these teams can instantly generate AI-powered content assets such as blogs, social copy, nurture pages, video highlights, and eBooks in other languages.

AI Propel+ is built with ON24's AI-powered Analytics and Content Engine (ACE), which automatically repurposes webinars and other virtual events into derivative content and syncs first-party engagement data with CRM and marketing automation systems. Marketing and sales professionals gain actionable insights into attendee behavior, such as viewing time, content engagement, and calls-to-action clicked.

"Today, marketing and sales professionals face immense pressure to deliver business results faster with fewer resources," said Sharat Sharan, CEO of ON24, in a statement. "ON24 AI Propel+ gives them the speed, AI-powered content capabilities, and first-party customer engagement data to compete and win. By turning every virtual engagement into a global, multichannel campaign, we're helping our customers drive more impact with less effort, propelling growth and business impact in the new era of AI-powered engagement."