NielsenIQ plans to expand its Omnishopper panel through a partnership with Fetch Rewards, a mobile consumer rewards app provider. Through NielsenIQ’s Omnishopper panel, clients will be able to follow shopper behavior and evolving consumer habits to develop data-backed plans and tailor-made strategies unique to their customers.
NielsenIQ’s Omnishopper panel, launched in April 2021, offers a longitudinal source of shopper behavior information backed by sales data and rich product reference data across geographies, demographics, disruptive brands, and retailers. With additional data curated from Fetch Rewards' broad user base, this panel will provide an even more holistic, long-term view into consumer behavior .
"We pride ourselves on continuing to find, identify, and leverage the best sources of data to build the most complete view of the U.S. market," said Kris Ewing, chief product officerm of NielsenIQ, in a statement. "We now have a unique ability to work with the best data set from Fetch Rewards to satisfy the need for broad consumer measurement in the fragmented U.S. market."
"To continue to evolve and meet the needs of consumers, having a deep understanding of your shoppers' behavior is critical to make informed business decisions," said Natalie Williams, senior vice president of product leadership at NielsenIQ, in a statement. "The unprecedented scale of NielsenIQ's Omnishopper panel will allow clients to unlock their full potential with the ability to measure, predict, and activate on the most analytically rich data possible."