Neustar Releases its Next Generation of PlatformOne
Neustar, a provider of real-time information services, has released a new version of its integrated marketing solution, PlatformOne. This next generation of PlatformOne includes features and enhancements wrapped into a more streamlined and tightly integrated user interface.
PlatformOne is a fully-integrated platform using authoritative omnichannel identity, which enables marketers to onboard, segment, discover, syndicate, and measure cross-channel campaigns to maximize the effectiveness of their marketing investment. New or improved capabilities include a new audience planner tool, enhanced cross-device identity, revamped onboarding and syndication dashboards, enriched reach and overlap analytics, global support, and newly launched data and activation partners.
"Our customers rely on Neustar for accurate and relevant insights," said Michael Schoen, vice president of marketing services at Neustar, in a statement. "Our redesign allows customers to focus on uncovering these powerful data insights faster and with more precision than ever before."
The redesign of PlatformOne showcases an integrated marketing hub with enhanced market analytics and audience planning features. Marketers can now create target audiences from both first- and third-party data and customize them by implementing sophisticated Boolean rules to balance both scale and precision requirements.
The new audience planner contains optimized syndication workflows, which allow the activation of any custom audience within hours.
The new version of PlatformOne is built on Neustar's cross-device identity layer, which uses Neustar's authoritative identity to establish more accurate linkages between consumers and their devices.
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