• November 4, 2014

Netsertive Launches Localized Landing Pages for Marketers

Netsertive, a marketing technology company that automates unified brand-to-local digital marketing, today announced the availability of localized brand landing pages. Netsertive's latest release lets brands market to local consumers through compelling content found directly on local retailers' Web sites.

Netsertive's localized branding extends digital capabilities to marketers in a turnkey interface. Netsertive's Brand Landing Pages allow for seamless localized searches. When a consumer searches for a brand and clicks on its ad, through Netsertive he is instantly connected to a local partner's personalized landing page, which provides all of the retailer's necessary information, including email, phone number, links to social pages (Facebook, Twitter, LinkedIn), hours of operation and a map of the retailer's location. This allows consumers to buy from the brand while having the intimacy of their local dealer.

"Serta's digital advertising reaches millions of mattress shoppers every time we promote a national event, and we want our retailers to capitalize on this," said Andrew Gross, senior vice president of marketing at Serta, in a statement. "Netsertive's localized landing pages allow our retailers to integrate the Serta brand and event message seamlessly to their Web site, with Serta and Netsertive doing all of the work so they can focus on servicing their customers and closing more sales."

In addition to Brand Landing Pages, Netsertive announced upgrades its Business Listings and Marketing Asset Management (MAM), which enables all partners to have self-service access to Netsertive's platform and campaign assets.

Netsertive allows businesses to verify the accuracy and completeness of their online presence and manage their information from within Netsertive's platform. Netsertive is offering a syndication tool that can tell the outside world which brands retailers carry.

Netsertive also announced enhancements to Marketing Asset Management, which allows brands to manage, control, and track the distribution of their assets, marketing materials, sales tools, and creative materials.

Netsertive introduced a brand-focused tool to enhance marketing assets. Folders and previews are provided to keep assets organized. It also provides the ability to set permissions controlling who can view and use the assets. With this feature, digital marketers can execute hyper-local marketing campaigns to capture the attention of the in-market online shopper.

"We are dedicated to driving retailers to get up and running with Netsertive, making it easier for brands to bring retailers into the digital marketing age," said Brendan Morrissey, CEO and co-founder of Netsertive, in a statement. "Local retailers need to turn online activity into sales opportunities and to do that, they need the necessary tools to make their relationships with brands seamless."

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