NetBase Releases Standard Audiences

NetBase, a provider of social analytics, today launched NetBase Standard Audiences to give companies a better understanding of their target customers.

Standard Audiences delivers real-time insights for 18 demographic or affinity groups so companies can identify what consumers in those segments want, love, need, and buy. This allows businesses to go beyond keyword monitoring, extend their traditional marketing segmentation, and enhance their efforts with more targeted and complementary efforts.

"Businesses need a deep understanding of their target audiences, but often analytics efforts are focused just on the conversations that include their brand and miss the issues of significant importance to the target audience," said Paige Leidig, chief marketing officer at NetBase, in a statement. "NetBase customers wanted this insight but didn't want to spend hours or days setting up their own customer services and then combing through the data. We designed NetBase Standard Audiences to provide deeper audience insights that lead to smarter marketing strategy, stronger content, and more customers."

Initially NetBase will offer two groups of NetBase Standard Audiences: life stage/demographic audiences and interest/affinity audiences.

NetBase Standard Audiences Life Stage and Demographic segments include the following:

• Teens;
• Millennials;
• Generation X;
• Parents;
• Moms;
• Hispanic-Americans;
• African-Americans; and
• Asian-Americans.

NetBase Standard Audiences Interest and Affinity segments include the following:

• Automotive;
• Beauty;
• Fashion;
• Food and beverage;
• Gaming;
• Lifestyle and travel;
• Health and fitness;
• Media and entertainment;
• Sports; and
• Technology.

NetBase Standard Audiences can complement custom, user-defined audiences.

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