NIQ"s Optiq Goes Live in Discover

NielsenIQ, a consumer intelligence company, has made Optiq live within Discover, NIQ's platform for accessing, analyzing, and applying consumer and market intelligence.

Where NIQ's Ask Arthur introduced new ways to explore and analyze NIQ data through AI within Discover, Optiq expands that experience across conversational artificial intelligence, mobile access, and enterprise AI integrations.

"AI models are becoming ubiquitous. Trusted intelligence is not," said Irina Stoian, chief AI commercial officer at NIQ, in a statement. "That is why we are building the full system. Think of it like a body: harmonized NIQ data acts as the nervous system, delivering signals about the marketplace to decisioning agents that act as the brain, helping clients evaluate relevant information as they consider potential next steps. From there, we are building the hands: the connections that can bring approved recommendations into the systems where action happens. This is not AI layered onto another dashboard. It is a new intelligence system designed to move at the speed of commerce."

The Optiq portfolio includes the following:

• Optiq Chat, providing a conversational way to interact with NIQ data, enabling users to begin with a business question and explore explainable answers through natural language.
• Optiq Mobile, which extends the experience beyond the desktop, helping users access NIQ intelligence wherever decisions are made.
• Optiq Bridge, to bring NIQ data and business context into external AI environments, allowing users to work with NIQ intelligence within the AI tools and workflows they already use.

Optiq brings conversational AI to The Full View, combining NIQ's data, harmonization, commercial definitions, and analytical expertise to help clients explore business questions in context and put the answers to work.

"Optiq is about fundamentally changing how people interact with NIQ intelligence," said Troy Treangen, chief AI and product officer at NIQ, in a statement. "By combining conversational access with NIQ's harmonized data and business context, we are moving more of the complexity behind the scenes. Clients can start with a business question, understand the basis for that answer, and move more quickly toward action."